NorthPoint Domain

The Role of Media and Content

Our Media and Content department is responsible for creating, managing, and maintaining all the content that appears in Cardiology, Vascular, Urology, and NeuroScience Domains. Our Media and Content includes articles and art, including medical illustrations, graphics, charts, photographs, and test images for each medical specialty market that we serve. None of our medical specialty specific media and content is store bought or "stock" or "form." All of our medical specialty specific media and content is created exclusively by our team. The company's library of articles is original and reviewed by our specialty based medical advisory teams. Each article is evidence based, and in the absence of evidence based materials it is consensus based, either by an endorsement of a medical society such as the American College of Cardiology, the Society for Interventional Radiology, the Society for Vascular Surgery, or the Urologic Society of America, or by an endorsement of our medical advisory board.

The mission of our media and content team, as well as that of the medical advisors who govern all of our media and content activities, is to inform and to inspire patients and physicians with customized information about disease and its treatment by means of a powerful multi-media online experience. Our media and content team intends to set the standard for editorial excellence on the Internet, with content that is accurate, informative, comprehensive, relevant, and timely. Each piece of clinical content is regularly reviewed by the Medical Advisors to ensure that it is up to date and reflects the latest trends and developments in medicine. Our team uses only the most respected sources for medical information, and sourcing for every article is detailed on the site. All articles are dated to disclose the latest review date. The Medical Advisory Boards are invaluable for their advice and direction in creating this content and for ensuring the medical accuracy, ethics, and integrity of all of the company's domains. NorthPoint Domain maintains complete editorial independence. The company's goal is to create the most trustworthy site for medical information on the Internet.